Our Story

Ella Fits is a beachwear brand inspired by and created for the most vibrant, fun, and fearless women all over the world. Since our inception in 2018, we've built an incredible community of women who move forward in confidence, comfort, and style. All of our pieces are crafted with love using patterns, textures, and quality fabrics that get you from the beach to brunch effortlessly. We're committed to staying true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable swimwear.